Fix "the agency says it works, but the phone is quiet"
Your marketing agency's monthly report shows clicks, impressions, and "conversions" trending up, and the intake desk says the phone hasn't gotten any busier.
Short answer
When a marketing agency's monthly report shows strong numbers but the intake desk isn't fielding more calls, one of two things is true: the agency's metrics don't reflect real client interest, or your own tracking isn't capturing calls that are actually happening. An independent, read-only audit of both settles the question with evidence instead of a standoff. Firms that run this audit stop guessing which side is right.
The situation
Your marketing agency's monthly report shows clicks, impressions, and "conversions" trending up, and the intake desk says the phone hasn't gotten any busier.
The pain
Neither side has evidence the other will accept - the agency points to its dashboard, intake points to the call log, and the disagreement repeats every month without resolving.
What we implement
We run a read-only audit of the actual tracking running on your site alongside the agency's reported numbers - an independent tag and attribution audit - so the discrepancy gets traced to a cause instead of argued about.
What you get
Ad spend decisions made on independently verified numbers, not either side's self-reported metrics.
A documented answer to whether the gap is a tracking problem, an intake problem, or an agency-reporting problem.
A factual basis for renewing, adjusting, or ending the agency relationship, rather than a guess.
Illustrative: a firm might find its agency's "conversions" were counting phone-number clicks on mobile rather than completed calls - illustrative scenario, not a claim about any specific agency. The audit finds what is actually running, whatever that turns out to be.
Common questions
Will this audit put us in a dispute with our agency?
It's read-only and evidence-based; what you do with the findings, including how you handle the agency relationship, stays your call.
What if the agency turns out to be right?
Then the audit documents that too - the goal is an accurate answer, not a predetermined one.
Know which cases your marketing actually produced.
A runtime audit of your firm's tracking: every tag, every call and intake integration, and whether the numbers your agency reports reconcile with the matters your firm opened. Evidence, not vibes.
We audit law-firm tracking for a living, so this site holds itself to the standard we audit against: no session recording or analytics runs here until you allow it. Essential functionality only, unless you opt in.