Know which $100 clicks became signed clients
Reconcile ad-platform clicks against calls, forms, and signed matters so cost per signed case replaces cost per click.
Read the use case →Stop paying for calls nobody answers
Separate answered, qualified calls from raw ring volume so spend gets optimized toward calls that reach intake.
Read the use case →Intake tracking that closes the loop from ad to retainer
Join every lead's intake disposition back to the campaign that produced it, so lead counts become client counts.
Read the use case →Prove marketing ROI to the partners
A documented cost-per-signed-case number built to survive scrutiny in the partners meeting.
Read the use case →Know which practice area actually feeds the firm
Attribute leads, calls, and signed matters by practice area so budget follows what's proven to work.
Read the use case →Fix "the agency says it works but the phone is quiet"
An independent, read-only audit that settles whether the gap is a tracking problem or a reporting problem.
Read the use case →Call tracking without recording what clients say
Metadata-only call attribution: source and campaign tracked, conversation content never captured. Engineering, not legal advice.
Read the use case →One number for cost per signed case
Ad spend, intake dispositions, and signed-matter records joined into one number, computable by campaign or office.
Read the use case →Why Google Ads and your case management system disagree
Record-level reconciliation that explains the gap between platform conversions and matters opened, instead of arguing about it.
Read the use case →Referrals vs. marketing, measured honestly
Source-tagging at intake that separates referral-driven growth from what marketing spend actually produced.
Read the use case →Stop the practice-wide argument about which marketing spend to renew
An independent audit of every active spend line against signed-matter outcomes, ready before renewal season.
Read the use case →Not sure which of these applies to your firm?
Most firms recognize themselves in two or three of these at once. A runtime audit of your tracking is the fastest way to find out which ones, and what your actual numbers say.
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