The situation
Marketing hands intake a lead and, from marketing's side, the job looks finished - the lead shows up in a report as a conversion the moment it arrives.
The pain
What happens next - whether intake reached the person, whether they were even in the right practice area or jurisdiction, whether they signed - never makes it back to the marketing report, so the same low-quality leads get bought again next month.
What we implement
We build a disposition pipeline that tags every lead at intake - not reached, consultation set, retained, declined - and feeds that status back to the campaign and keyword that produced it, closing what is normally a one-way funnel into an attribution loop.
What you get
- Marketing budget allocated to the campaigns that produce retained clients, not just leads that looked good on arrival.
- A single source of truth for how many of this month's leads actually became clients, that marketing and intake both trust.
- Fewer wrong-practice-area and wrong-jurisdiction leads purchased again next month, because disposition data feeds back into targeting.
Illustrative: a firm buying leads across three practice areas might discover one area converts to signed retainers at a much higher rate than the other two once disposition is tracked consistently - illustrative scenario, not a measured result at any specific firm.